Im responding to annahysper ad. her is dealing with George W. Bush vs Dukakis. In this campaign ad, Bush use sentimental appeals, images, and opinions to persuade people to vote for him. The speaker of this ad doesn't give the viewers actual facts about why Bush should be president. Instead, he focuses on family morals. In his mind, he believes that being family oriented shows that you have potential to "run a country". He is someone who just wants to have power and manipulate people into living his way of life.